Slumber and Dough® was created by Chris Kilcullen, a 30-year veteran of the hospitality industry with extensive experience in franchise development, private equity, and brokerage. The concept for the brand emerged from the growing need to reimagine hotels that are being forced to down-brand yet are still located in markets with strong fundamentals. This is the first boutique brand specifically designed for select-service assets, crafted with the consumer in mind. With a wave of hotels losing their franchise flags and trading at deep discounts, Slumber and Dough® will capitalize on the opportunity to renovate and reposition these assets well below replacement costs. We are partnering with a large 3rd party management company with deep experience in the boutique space to help us execute our plan.
While we value the flexibility of being independent, our strategy may include partnering with major hotel companies through soft branding. As we establish a scalable model, we will open up conversations with the larger brands to position ourselves under soft brands like Tribute, Tapestry, and others. There are hundreds of opportunities across the country, with properties such as Courtyard and Hampton transitioning away from their current branding with no home for owners that want to retain positioning in the upper mid-scale segment of the business. In 2024, there were 56 hotels that traded under $60K per room with 12 that fit the market criteria we are looking for.
Initially, we will focus on properties in interstate locations surrounded by robust demand generators. Our target assets include select or full-service buildings with three+ stories and 80-120 rooms (ideally). We are open to acquiring independent hotels or properties with up to three years remaining on their existing brand agreements. to give us a runway to understand the markets and stage conversions.
Got a hotel that is losing its brand?
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